SMOKE MAGAZINE
SMOKE Magazine is a concept fashion and lifestyle publication based in London.Challenge: To create a cohesive look that is bold, attractive, and attention-grabbing. The aim is to emulate staple fashion and glamour magazines, such as ELLE, Harper's Bazaar, and VOGUE, but with a minimalistic and more artistic twist leaning towards contemporary design publications. The content pages must be clean, structured, and easily legible, with a heavy emphasis on imagery.
Result: A sophisticated identity with a feminine touch to speak to the target audience. The combination of strong, expressive typography and a meticulously styled photography series provides the reader with enough visual interest to be invested into the magazine and subsequently draw them into reading the articles.
Responsibilities: Print Design, Brand and Service Ideation, Identity Design, Copywriting, Web Design
Photography used in the magazine belong to George Pimentel, Emily Hope, and Peter Hapak.
The artist does not claim ownership to photography used for this project.
