Jen Paolini


Multilingual content strategist, editor, art director, illustrator, and visual designer.

About
Clippings
Email

Jen Paolini


Multilingual content strategist, editor, art director, illustrator, and visual designer.


Foodie Magazine
Lee Kum Kee
Pennyweather
The Clambake
Smoke Magazine
Food Photography
Illustrations


About
Clippings


Email

Lee Kum Kee

Lee Kum Kee is a Hong Kong-based food company that specialises in manufacturing sauces and a wide range of Chinese and Asian specialities.

Challenge: The client was seeking a recipe book that would open up their target audience to include Western-centric tastes. Lee Kum Kee wanted to communicate to readers that their Asian sauces are readily usable in Western dishes and recipes. The look and feel of the recipe book had to be in line with design trends of the West, whilst incorporating images of their sauce bottles in a soft-sell approach.

Result: A minimalistic recipe book that is clean and easy to follow, with assertive headlines and stunning photography. The Western look and feel of the book and the styling of the dishes help promote the use of Lee Kum Kee’s Asian-centric sauces.