Jen Paolini


Multilingual content strategist, editor, art director, illustrator, and visual designer.

About
Clippings
Email

Jen Paolini


Multilingual content strategist, editor, art director, illustrator, and visual designer.


Foodie Magazine
Lee Kum Kee
The Clambake
Food Photography
Illustrations


About
Clippings


Email

Pennyweather

Note: This is a concept project.

Pennyweather Floral Designs is a private boutique located in the fashionable Mayfair district of London that provides custom bouquet-making for its specialised clientele. With seasonal in-house selections, Pennyweather uses only the freshest botanic goods and sources from local horticulturists to support small-scale businesses. Besides everyday bouquet preparation, they also offer catering to large occasions and events, such as weddings, birthdays, dinner parties, and other celebrations and get-togethers.

Challenge: To create an identity and packaging that resonates elegance and modern chic. The branding aims to be conservative whilst imitating current minimalist trends. Pennyweather's consumer appearance needs to reflect upon the company's elevated customer service standards.

Result: A playful identity presence accompanied with classic illustrations to maintain a vogue appearance.

I do not claim ownership to photography used for this concept project.